The Life is good Story 
Shop for Life is
Good Clothing
In 1989, Bert and John Jacobs designed their
first tee shirt. They knew nothing about the business.
For five years, the brothers hawked tee shirts in the streets of Boston and
traveled the East Coast, selling door-to-door in college dormitories. They
collected some good stories, but were not very prosperous. They lived on peanut
butter and jelly, slept in their van, and showered when they could.
Chicks were not impressed.
By the Fall of 1994, heading home from a long,
less-than-fruitful road trip, Bert and John were desperately searching for
answers to keep the dream alive. Little did they know, the only answer they
needed was back in Boston, hanging up on their apartment wall.
Jake’s contagious grin, simple as it was, seemed to express everything the
Jacobs brothers believed in.
One fateful September
day, they printed up 48 Jake shirts for a local street fair in Cambridge,
Massachusetts. They laid the shirts out on their rickety card table. By
noontime, all 48 of those tees were gone. A star was born.
Soon Jake was introduced to local retailers, and his simple message of optimism
was embraced like nothing the brothers had ever seen. As demand for product
soared, Jake’s team grew, and the Little Brand That Could began to spread across
America.
Today, the New England
based brand stays close to its roots, with an emphasis on humor and humility.
Through Life is good Festivals, positive products, and a steady dose of ping
pong, Jake’s crew does its best to keep the good vibes flowing.
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