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The Louisville Cardinals are members of the ACC conference, and represent the University of Louisville. The men's basketball team has won three National Championships, and Louisville's entire athletic program has experienced tremendous growth as a whole in the last few decades. U of L fans can be seen throwing up an "L" during sporting events to show their school pride. Fans do this hand gesture before kickoffs in football games, and during Cardinals basketball games.

In the Louisville Cardinals store at Sports Unlimited, fans can shop for all of their U of L merchandise and gear. Find the perfect gift for a Louisville fan, student, or alum in our personalized gift or collectibles department. Decorate the home with Louisville photos, canvas art, panoramas, flags, banners, and other beautiful wall decor. Transform your bedroom and bathroom into a sports zone with Louisville bedding sets, towels, curtains, pillows and blankets. Head to school or work with a new Cardinals backpack, duffel, tote bag, or briefcase. Prep for the big game by stocking up on Louisville tailgating supplies. Cardinals folding chairs, tables, canopy tents, and coolers are essential for any tailgate. Fans can expect to find the latest and greatest in Louisville gear at SU!