Not only are they some of the softest, most comfortable shirts, hoodies, and pajama pants ever, but life is good clothing actually makes life a little better for people and kids all over the world. You see, these pastel shirts, with their simple messages of optimism, humor, and good vibes, support a company that works hard to bring those things into the lives of children whose lives are filled with anything but.
Life is good has been supporting countless charities since its inception, back in 1989. And over the years, they've ran and sponsored music festivals and charity events that get people together and raise money for the initiatives like the Kids Foundation and Playmakers, that improve the lives of children all over the world.
With the undeniably loveable smile of "Jake" as their masthead, life is good spreads that smile to as many people as they can, through some of the most unique and comfortable women's clothing around.