Keep an optimistic eye on the prize with Life is Good Clothing and t-shirts. In a wide range of colors, styles, and sizes Life is Good t-shirts stay constant with a positive message. Appreciate what you've already got and keep striving for something better. Life is Good clothing lets you share that message with the world.
The Life is good Story:
What started as two optimistic brothers trying to focus on the positive, rather than the world’s troubles, has now turned into a worldwide brand of optimism and positive vibes. In 1989 in Boston, MA, Bert and John Jacobs created a t-shirt business out of the back of their van with an optimistic, stick-figure mascot named Jake. Jake is now featured on everything from tote bags to coffee mugs and Life is good sales have topped $100 million. But quickly after finding success, Bert and John put their focus on giving back to the greatest optimists out there: children. In 2003, Life is good launched their first annual music and arts festival to raise money for their own charity, The Life is good Kids Foundation. The Foundation helps kids overcome poverty, violence, illness and other traumas by giving them the opportunity to play, connect with others and experience joy. In 2013, in addition to its year-round fundraising, annual festivals and community events, Life is good began donating 10% of their net profits to The Life is good Kids Foundation and it’s Playmakers Program. Now every time you sport Jake’s quirky smile on a tee, bag or mug, you will know that you are bringing joy into the lives of countless others.