Life is good

The Life is good Story:

When you wear life is good shirts, rock life is good socks and use life is good bags and totes, you’ll realize that life really is pretty good…and know that you’re making it a little bit better. Not only are these shirts and apparel some of the softest, most comfortable t-shirts around, but purchasing life is good supports one of the most charitable and forward thinking companies in town!

Started in 1989 by the Jacobs brothers, and built on the back of their character "Jake" and his undeniably lovable grin, life is good works to spread the simple, yet powerful message of optimism, in a world that can sometimes be pretty daunting. To bring this message of hope, love, and joy to life, the people at life is good sponsor many charitable foundations and initiatives like the Playmakers and Kids Foundation that focus on improving the lives of children throughout the world. They’ve hosted, and continue to run countless festivals that raise money for important causes and charities of all types, always spreading their simple message of hope started with Jake’s smile.

Unique, and filled with humor and humility, life is good clothing and life is good products will bring good vibes to your everyday life, and help to bring joy into the lives of countless others.

What Our Customers Are Saying

I was delighted to find this merchant. They had a football helmet I wanted for my son that was way overpriced everywhere else. Not only did I find it way cheaper with Sports Unlimited online, I also got free shipping! And even though it was standard ground (projected to take over a week to deliver), the hat came in just days. The merchant was in touch and provided tracking info -- a big plus. So...good price, good shipping, good delivery time. Good deal!"

Q & A's

Let our resident experts provide the best answers to your queries on our huge collection of gear and apparel

Customer Question: What sets Life is Good apart from other apparel companies? Why should I spend good money on a Life is Good t-shirt?

SU Answer: Life is good has spent the past 20 years trying to answer that question too, but their gigantic global customer base, and the countless kids and adults helped by their foundations across every country on the planet, could probably answer it better than we can. All we can say is that we've never felt or worn a more comfortable shirt than our life is good ones. The fabric is so incredibly cozy, that everything from their t-shirts to their sweatshirts, pants to socks, will undoubtedly end up being your favorite pieces of clothing in your drawer. The colors are unique earth-tones that fit any style and any outfit, and don't even get us started on the designs. Life is Good's cast of characters with their good vibes and chill messages spread a simple feeling of goodness that can't be denied.

But outside of being the most comfortable pieces of clothing in our closets, we dig Life is Good because of the things they do for others, and the dream they have for the world. The company has been hosting charitable festivals for years, and sponsors many charitable foundations and initiatives that benefit kids from all walks of life, at home and abroad. They're a company that practices what they preach, and in this day and age, that's just a rare quality that we want to support. So check out Life is Good, and we're sure you'll see that in a great shirt, life really is pretty darn good.